30 Tools for Keyword Research in 2023: Discovering the Power of SEO

30 keyword research tools


Keyword research is the backbone of successful search engine optimization (SEO) strategies. It helps businesses understand the language and aims of their target audience, enabling them to optimize their online content and elicit organic traffic. While there are many paid tools available for keyword research, not everyone has the budget to invest in them. Thankfully, there are various free tools that can provide valuable insights and help you uncover the right keywords. In this article, we’ll explore 30 tools for keyword research (free and paid) that can push your SEO efforts.

1. Google Keyword Planner

This is commonly used tool that provides keyword suggestions, search volume, and competition data. The google planner can be found in Google Ads under tools and setting.

google keyword planner tool

2. Google Trends:

Allows you to explore keyword popularity and seasonality trends over time. Google trends also shows us popularity by region and even state.

google trends tool

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3. Ubbersuggest

This Provides keyword suggestions, competition analysis and search volume. If you need more  traffic and to be on top of the SEO game, then this is the right tool.

Ubersuggest keyword research tool

4. Answer the Public:

Generates keyword ideas based on questions people ask on search engines. 

Answer the Public keyword research tool

5. Keyword Tool:

Offers keyword suggestions from Google, YouTube, Bing, Amazon, and more.

Keyword Tools

6. Keyword Sheeter:

Generates keyword ideas in bulk, providing a large pool of potential keywords.

Keyword Sheeter tool

7. Soovle:

Provides keyword suggestions from multiple search engines, including Google, Bing, YouTube, and Amazon.

Soovle keyword research tool

8. Keyword Surfer

Displays search volume, similar keywords, and on-page data while browsing Google.

Keyword Surfer research tool

9. Google Search Console:

Offers insights into the keywords your website is already ranking for. Check out how to discover keyword opportunities in Search console.

10. Google Correlate:

 Identifies search patterns and related queries based on user behavior.

11. Wordtracker Scout:

Allows you to see which keywords your competitors are targeting.

12. Moz Keyword Explorer:

 Provides keyword suggestions, search volume, and difficulty analysis

13. Keyworddit:

 Extracts keywords from Reddit to uncover trends and popular topics.

14. Twinword Ideas:

 Generates keyword suggestions based on user input or a website URL.

15. Keywords Everywhere:

 Displays search volume, CPC, and competition data within Google search results.

16. Bulk Keyword Generator::

 Helps you generate multiple keyword ideas at once.

17. Serpstat Keyword Research::

 Offers keyword suggestions and provides competition analysis.

18. Keyword In:

 Analyzes the density of keywords in a given piece of content.

19. SpyFu :

 Allows you to spy on your competitors’ most profitable keywords.

SpyFu keyword research tool

20. SEOBook Keyword Tool:

Offers keyword suggestions and search volume estimates.

21.KW Finder:

 Provides keyword suggestions, search volume, and difficulty analysis.

22. Bing Keyword Research:

Similar to Google Keyword Planner, it offers keyword ideas and search volume data.

23.WordStream Keyword Tool:

 Helps identify long-tail keywords with low competition.

WordStream Keyword Tool

24. Seobility Keyword Research:

 Offers keyword suggestions and search volume data.

Seobility Keyword Research tool

25. Rank Tracker:

 Tracks keyword rankings and provides insights into your SEO performance.

Rank Tracker keyword tool

26. Seoreviewtools Keyword Suggestion Tool:

 Provides keyword ideas and search volume data.

Seo review tools Keyword Suggestion Tool

27. Bulk Keyword Analyzer:

Analyzes a list of keywords and provides various metrics.

Bulk Keyword Analyzer

28. Ahrefs Keyword generator:

Finds relevant keywords from the database of over 8 billion queries. It helps in filling content calendar for weeks, months and years in minutes.

Ahrefs Keyword generator

29. Semrush Keyword research:

 It explores the organic and advertising value of any keyword based on search volume, intent, keyword difficulty, and number of results, CPC, competition level, SERP Features, variations, and more.

Semrush Keyword research

30. Moz Keyword tool:

It provides a better keyword research in less time. Identifies which keywords your site could rank right now and find high-impact suggestions

Moz Keyword Research tool

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