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10 Steps to Create your Content Marketing Strategy

content marketing

What is Content Marketing?

Content they say “is king”. Content marketing is focused on creating and distributing quality, relevant and consistent content to attract and retain a clearly defined audience which ultimately serves to drive profitable customer engagement. You can deliver content through blog posts, email, website pages, social media and more.

Types of Content Marketing

The line of content marketing has a broad scope and news ways of content marketing can still be introduced. Here are some types of content marketing.

  • Social Media Marketing
  • Infographics
  • Blogging
  • Video Content Marketing
  • Podcast Content Marketing
  • Paid Ad Content Marketing
  • E-books
  • Newsletters and Email lists
  • Influencer Marketing
  • Testimonials and Reviews

Why you need a Content Marketing Strategy

The purpose of creating content is to reach a desired audience and that can only be successfully achieved with a plan. A strategy is needed to reach your audience through an easier route, with maximised effort, and precise, properly arranged content.

Guides to creating your Content Marketing Strategy

The following are steps to create your personalized content marketing strategy.

Step 1: Define your Business Objectives

To work out any valid strategy, you need to know your goals and the results you hope to get. It is best to document the following before you start creating content;

What do you want?

What steps can you take to get what you want?

What results do you expect from the steps you are about to take?

Step 2: Research your audience

Research your audience and their personas. Find out what they want and what problems they are looking for answers. Find out questions people are asking. Use Google, FAQs, Autocomplete, Use websites like people also ask (recently acquired by Neil Patel). Decide what niche you want to write contents around. Don’t go into areas you don’t know much about as your online reputation is important and this could harm your Google rankings. If your website focuses on IT for example you should not be writing things in medicine except its related to IT.

Step 3: Keywords Research

Look for keywords with High Cost per Click (CPC). This high CPC gives you an idea it’s a hot keyword. So writing contents around it would definitely reward you with higher organic search rankings. 

Step 4: Generate Content Ideas

To generate content ideas you can use the following:

Step 5: Create a content calendar

Use content calendar tools from Hubspot, Trello, Loomly etc. To plan your writing schedule.

Step 6: Create videos and visual content

Try out info graphics using images to tell stories. Don’t just write plain text. Generate info graphics using a site like Venngage.

Use storytelling – talk about your brands mission and vision and let it resonate with your prospects. Remember you have competitors so what peculiar to your business that they should get on your boat? Try to appeal to the emotional sides of your customers.

Step 7: Share your content

Leverage social media to get your content out there and share for others to read what you put up. You can also use SEO effectively and paid advertising to get your content out to prospective customers. Use Share Link Generator to generate social shares for your articles.

Step 8: Build backlinks

When you have quality and informative content, it would be easy to get others to reference your article and link back to you. When people link back to your articles and website it sends a strong signal to Google that your website is relevant and you get higher rankings.

Step 9: Re publish old content by updating

This is very important as information on older pages would be soon outdated. Going back to update those contents would help your content marketing efforts.

Step 10: Measure and analyse content

Set goals and Key Performance Indicators (KPIs) such as clicks on buttons, number of visitors, time on page or others and track conversions.

Ensure you setup Google analytics, Setup a Heat map for your pages (Use Crazy Egg, Microsoft Clarity or Hotjar Heat maps).

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