10 Easy Steps to Improve Web Page Ranking || Search Engine Optimization (SEO) Tips
Search Engine Optimization (SEO) is critical for any business website to get found and rank higher in Google search results. As a matter of fact, your business will not gain online visibility if nobody can find it on the internet. When someone makes a search, the results showing on the first 3 pages on Google has a higher chance of getting clicked. That means if you’re not showing up on the first page of the search results you just missed out on significant clicks and ultimately buying customers.
Below are ten simple ways to improve web page ranking:
1. Improve your page loading speed
Page speed is one of the first Search Engine Optimization steps to take when trying improve google rankings of a website. Page loading speed refers to how long it takes to fully display the content on a specific web page. Your page loading time is important because if your load speed is too slow, Google will recognize this, and it will harm your web page ranking. But on the flip side, if your page loads fast, people will keep coming back. Google’s algorithm will recognize your website’s popularity and adjust your web page ranking accordingly. You can use Google’s free page Page speed Insights Platform to check how well your site is doing. Once your site is up and running, search for Google page speed insights. Type in your website and click analyse. You can check the mobile and desktop performance. The percentage you see give you an idea of how your website is performing.
Some of the information may look technical, but the basic things you can do to speed up your site include making your images small in size, using fewer plugins and a good hosting service.
Any issues with your website is also highlighted. You really don’t have to worry so much about these for now as they are quite technical. If you use WordPress for your website design, it’s necessary you use fewer plugins. Or deactivate plugins you may have installed and activated but don’t actually need. Also ensure you reduce your image sizes before using them on your website. This can contribute to your site speed. You can also use other sites for mobile test like think with Google website and Gtmetrix.
2. Produce Quality, unique and relevant content consistently
Writing meaningful contents is one of the best and fastest ways to improve Search Engine Optimization (SEO). The truth is, writing can be very hard. I am sure you agree with me especially if you really want to write stuff that appeal to readers and meet their needs. Develop a plan to write consistently. You could do this at least twice a month as it helps to improve SEO rankings.
3. Link to other pages within your site
Linking internally to other pages in your website is so important for SEO and web page ranking especially when the content is relevant. This keeps users browsing from one page to another and sends a signal to Google that users are getting value from your site.
4. Link to other external websites with Relevant Content and Get Backlinks
Link building should be central to your Search Engine Optimization strategy. It’s important to link to websites that have a lot of authority. You can also get other trustworthy and relevant websites to link back to you. Consider reaching out to some website admins and submitting your articles. More importantly produce high value content with useful industry data and get a ton of sites linking to your article.
5. Use Infographics, images and videos in your writing
A visitor to your website will naturally prefer to watch a video, view an image or Infographic than read a whole lot of text. This can help retention time on your website. This gives Google a strong signal that your website content is relevant and hence reward you with higher rankings. Try free online infographics maker like vennage. The longer a visitor stays on your site, the better your SEO rakings.
6. Optimize your site for mobile devices
More people now perform searches from mobile devices. It is so important you have a mobile first approach in your website design. Once you have set up Google Search Console (GSC) it would highlight any mobile usability issues with your pages. The most common are clickable elements too close together and exceeding the screen width. To solve this problem, make sure your text size is a minimum of 16 (on mobile) and your spacing between texts is adequate. Keep a padding around the boundaries so it fits well within the screen
7. Optimize for the right Keywords
A keyword research should be the first thing you do after deciding on what to write about on your web page. As a rule ensure that each page or post you create on your website targets one “main” keyword. For a basic research use Google autocomplete and pay attention to LSI Keywords. So what are LSI keywords? Latent Semantic Indexing (LSI) keywords refer to how search engines like Google analyse the other words people use surrounding or related to a given topic. For example, if a search for Digital marketing training in Ibadan is made, other search terms like Parach digital marketing training hub, digital marketing training in Nigeria and more pop up. In essence these LSI keywords are words and phrases with a high degree of correlation to your target topic. Google’s algorithm uses them to help determine content quality and relevance to the search terms or related search terms that pop up.
LSI Keywords are very important for SEO. For an advanced research go on to Google Keyword planner to search for relevant keywords, search volumes and Costs per Click (CPC). Target keywords with high CPC. Do not stuff keywords on your web page. Keywords can appear 3 to 4 times on a page.
8. Optimize your website images
Website designers understand the power of images in giving a website the desired feel and speed. In WordPress web design, it is important that you resize the images without losing much quality before uploading them to the library. Several websites exist where you can find quality images that are free. But top on my list will be Unsplash and Pixabay. You don’t need to login in, simply search for your desired image category and download. You can also strategically use keywords in the title of your image and the Alt Text. Use graphics software like paint and Photoshop to reduce image sizes or free online image compression platforms. One free online tool is compressjpeg. Ensure that images are in the right file format and that they are compressed for the web in order to improve your SEO and web page ranking.
9. Claim your Free Google My Business (GMB) Listing
This should be about the easiest part for any business owner. You stand a chance to rank higher especially for local search. Your Google My Business listing should be optimized to increase the possibility of showing up for specific keywords and in relevant search results. Critical to a getting amazing results using GMB is your NAP (Name, Address, Phone number), Consistent posts, Photos and more. Learn how to set up and optimize your Google my business for free to boost your local SEO efforts click here.
10. Use free online web page ranking tools
Checking your page ranking is very important for improved visibility. Several free and paid tools exist online to analyse your web pages and give you an idea of how your page is performing compared to your competitors. Some of these free tools include Ubersuggest, SEO Profiler, SEO Optimer etc.
Conclusion
You will agree with me that anyone can implement the SEO ranking steps highlighted above without necessarily been a web development expert. Search Engine Optimization is indeed very broad, but these little steps can go a long way to improve your search rankings, online visibility and impact on your digital marketing efforts.
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