Search Engine Optimization (SEO) in 2020 and does it matter for my website?

It includes link building, increasing link popularity by listing in online directories, writing reviews, blogging, link exchange, social media, share videos etc. Its bad to buy Links, Google could penalize you for this. Take the Pain to build quality backlinks. You can use ahrefs free backlink checker to see what sites are linking to yours. You can also use it to check sites your competitors’ link to. Another useful tool is ubbersuggest. It is important to optimize so that user from external pages or of social media can find your website. Being optimized for SEO increases the site’s potential to draw customers from other platforms other than the search engine. Posting contents and links to your page on Instagram, Facebook or Twitter, helps to promote your website and attract organic traffic which is the primary goal of SEO. Better SEO also means you will spend less on paid advertising. Search Engine Optimization (SEO) can be quite slow in the beginning, but it would pay you more in the long run. Some SEO-related tools such as the Google Keyword Planner and Google Analytics provide quantitative data to help you understand your market, analyze the trends, and know your competitors’ standings. It helps you identify popular and valuable keywords so you can decide how to structure or revise your content. It also gives you insights on your market’s behavior such as location, times of activity, frequency of searches, technologies used, product preferences, etc. All these metrics are useful in helping you get to know your audience, their needs, and their expectations.