SEO Tutorial for Beginners 2024: 38 SEO terms you should know

SEO for beginners 2024


Search Engine Optimization (SEO) is the process of optimising your website performance and the content to improve its visibility in search engine results. The purpose of SEO is to boost organic (non-paid) traffic to your website by enhancing its rank in search engines like Google, Bing, Yandex, Duck Duck Go etc. SEO involves various strategies such as creating high-quality content, using appropriate Key words, optimising meta tags, improving website structure and navigation, building backlinks, optimizing for voice search and more. The following terms are fundamental for SEO and are outlined below in this SEO tutorial for beginners guide.

#1 E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework introduced by Google to assess the quality of contents on websites. So it’s not enough to write a ton of articles, insert keywords or build back links. Your content must meet the standards set by Google to really rank higher.

#2  On Page SEO

It includes providing quality, relevant, original, fresh and properly optimized content on a website. Essentially it is the set of activities carried out on the page to improve SEO.

#3 Off page SEO

These activities generally happen outside the website. Such as link building, increasing link popularity by listing in online directories, writing reviews, blogging, link exchange, social media, sharing videos etc. It’s bad to buy Links, Google could penalize you for this. Take the Pain to build quality backlinks. You can use Ahrefs free backlink checker or Google search console to see what sites are linking to yours. 

#4 Technical SEO

According to Backlinko, Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. According to Yoast, making a website faster, easier to crawl, and more understandable for search engines are the pillars of technical optimization. All the technical aspects of websites that affect SEO from site speed, hosting, XML sitemaps, and meta robots tags etc. The three elements of a good technical SEO are crawlability, indexation, and performance. 

#5 Local SEO 

 Local Search Engine Optimization  can help you rank higher than other businesses in your locality on Google. Using a platform like Google my business would be very crucial to your local SEO efforts.

#6 Keywords 

These are words and phrases that users type into search engines to find what they are looking for. These words should be added on your page to gain organic traffic. For example, if you were looking for a tech school, your search might be for Data Analytics training in Nigeria or tech schools near me.

#7 Keyword Research

Keyword research is the process of trying to define what keywords your audience in a specific time or location are using to discover particular products and services. The most popular free keyword research tool is the Google Keywords Planner.  Discover other keyword research tools online.

#8 Long-tail Keyword

 A word or phrase that is made from three to five words. These keywords are generally more targeted and less competitive than shorter keywords like “online coding classes”. The long tail version would be “online coding classes for kids in Nigeria”. 

# 9 Keyword Density 

This refers to the number of times a keyword or phrase occurs on a webpage compared to the entire number of words on the webpage. You want to keep the keyword density to between 3-8. This would help you avoid keyword stuffing. You can use Ctrl + F to check the number of times a keyword appears on a page.

#10 Focus Keyphrase 

The focus keyword or keyphrase is the search term that you want a web page or post to rank the most in search engines. So that when people search for that phrase in Google or other search engines it becomes easy to find you. The focus keyphrase can be set directly in the Yoast seo plugin for WordPress users. In the free Yoast plugin, you can use up to four words as your focus keyphrase. Please note it’s important to set a distinctive focus key phrase per page  

#11 Latent Semantic Indexing (LSI) Keywords

These keywords that are related to the search term. In clear terms they are semantically related. For example, making a search for web development training in ibadan, one of the the related search terms would be Best web development training in ibadan or full stack developer training in ibadan.

#12 Search Intent 

It is also known as user intent. The reason behind a user’s search query. Search intent can be informational, navigational, or transactional.

#13 SERP (Search Engine Results Page) 

The pages displayed by search engines in response to a search keyword indicating relevant web pages rank based on search engine optimization. 

#14 Meta Description 

This refers to a brief summary of the content of a website that appears in search engine results after the title.

#15 Title Tag

An HTML element that shows the title of a web page and appears in search engine results as the clickable headline.

#16 Meta Tags 

HTML tags provide information about the pages on a website to search engines, including meta title and meta description. 

#17 Anchor text

This is the clickable text of a link on a website. Usually, it appears in different colours in an article.

#18 Rage clicks 

This when users click on a webpage or website in frustration or anger.

#19 Alt Text 

A brief definition of an image used in HTML to deliver text alternatives for visually impaired users and search engines. This also becomes valuable when images do not display due to poor network.

#20 Indexing

The method by which search engines store and organise web pages in their database for retrieval in reaction to search queries.

#21 Sitemap

A file that documents all pages of a website, helping search engines discover and index content more efficiently. To quickly view a sitemap for a website add sitemap.xml to the URL.For example, https://mysite.com/sitemap.xml to view the page structure of the website

#22 Internal Link 

This is a hyperlink that directs  users from one page to another page within the same website. Internal links are crucial for on-page SEO.

#23 External Link 

It is also known as an outbound link. A hyperlink that directs a user to a page on a different website. It is the opposite of an internal link. 

#24 Backlink 

A link also known as an inbound and sometimes called an external incoming link, it directs you to another website is considered a key element in deciding the ranking of a webpage in search engine results. You can check for backlinks to your website in Google Search Console or using tools like Ahrefs Backlink Checker.

#25 Page depth 

It is a metric that measures how many clicks will get the user to the next page on the website. It is the measurement of the number of clicks on your website that a visitor views during a single browser session.

#26 Page Rank

An algorithm Google uses to rank web pages in search results based on the quantity and quality of backlinks.

#27 Domain Authority 

A metric that indicates how well a website will rank on search engine result pages. Use free tools like Ahrefs Domain Authority checker

#28 Page Authority

A metric that denotes how well a specific page on a website will rank on search engines.

#29 Organic Traffic 

Website visitors that come from unpaid search engine results.

#30 Paid Search 

Marketing strategy where advertisers pay for their website to appear in search engine results. Popular Platforms would be Google Ads, Bing etc.

#31 SEM (Search Engine Marketing) 

A form of Internet marketing that promotes websites by increasing their visibility in search engine results pages through advertising.

#32 SERM (Search Engine Reputation Management)

The practice of managing the online reputation of a business or individual through search engine strategies.

#33 Mobile Optimization 

The process of ensuring a website is responsive and properly optimised for mobile devices in terms of user interface, design, speed, and user experience. You can use the free responsinator tool

#34 CTR (Click-Through Rate)

The percentage of users who click on a specific link compared to the total number of users who view the link.

#35 301 Redirect

A permanent redirect from one URL to another, passing link equity from the old URL to the new one.

#36 404 Error 

An HTTP status code indicating that the server could not find the requested webpage. This occurs when the web server cannot find the resources you are searching at that moment.

#37 Content Marketing 

A marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. Content marketing is a marketing strategy used to draw in, interact with, and maintain an audience by developing and communicating applicable articles, videos, podcasts, and other media. This approach affirms expertise, nurtures brand awareness, and holds your business top of mind when it’s time to buy what you market.

#38 Site Speed 

The time it takes to load and display a website content or it is how quickly web pages load from a given site.


In conclusion, this SEO tutorial for beginners has been provided to keep anyone new to SEO informed. This is key to developing a thriving online marketing strategy and achieving long-term visibility in SEO  results .

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