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7 Easy Steps for WordPress SEO using Yoast SEO plugin

wordpress seo

What is SEO?

SEO stands for Search Engine Optimization.  Essentially, your business will not gain online visibility if nobody can find it on the internet. SEO involves creating optimized web content (texts, images, videos, URLs etc.) so that Google’s search algorithm would rank your website higher when a search is performed on topics related to your website content.

Why is WordPress SEO important

WordPress SEO is critical for any wordpress website to get found and rank higher in Google search results. When someone makes a search, the results showing on the first 3 pages on Google has a higher chance of getting clicked. According to research, websites on the first page of search engine results get an aggregate of 95% of web traffic, with 5% left for websites on other pages. That means if you’re not showing up on the first page of the search results you just missed out on significant clicks and ultimately buying customers. The following steps highlight how to implenent WordPress SEO.

Step 1: Keywords research and Content Development

Before you can carry out a successful Search Engine Optimization, you must perform keywords research and prepare your content for your web page. A basic step is to type in your keywords in Google and check through the search results. Pay attention to the top articles on the first two pages, the FAQ section on your Google search results and the LSI keywords. LSI stands for Latent Semantic Indexing. LSI keywords are words and phrases with a high degree of correlation to your target topic. Google’s algorithm uses them to help determine content quality and relevance to the search term. Use popular Keywords tools like Google Keywords planner, keywordstool.io, neilpatel.com/ubbersuggest etc

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Step 2: Install Yoast SEO Plugin for wordpress

Yoast Plugin will take care of your SEO needs on your wordpress website. It would help you create Meta descriptions, sitemaps, schema mark ups and more. It’s quite easy to setup.

Step 3: Set your focus Key phrase and other descriptions

Setup your focus keyphrase for each page. Ensure that each page has a unique Focus Keyphrase. This focus key phrase should also reflect on the page itself. A good practice is to include the focus key phrase in your SEO title, the slug, meta description and image titles. Read more on meta descriptions and focus keyphrase here.

Step 4 : Perform Other SEO Analysis using Free tools

Use several free tools available on ahrefs.com to analyse your website SEO performance. Such as Backlink checker, keyword generator and more. More free tools for SEO analysis can be found on google.

Step 5: Create an SEO Report for a website

Several free and paid tools exist to analyse your wordpress website and create an SEO audit report. You can use tools like; ubbersuggest, seoprofiler, seooptimer, smallseotools and more. This report will show you several aspects that need improvement. It will check your title tags, body, keywords, meta descriptions, backlinks, internal links and more.  For some tools, these you might have to pay to unlock the full report.

Step 6 : Create Good internal links and Backlinks

Create internal links within your website pages and backlinks to your website and check out these links. You can use the free Ahrefs backlink checker tool to see backlinks your competitors are using and see if you can get some too.

Step 7: List your business in local directories & Google My Business

Ensure your Name, Address and Phone numbers (NAP) are consistent on all listing sites. Some good websites to list your business include Businesslist, finelib, Yapace, tuugo and more. Make sure you business is listed in at least ten online directories. Also Ensure to claim your free google my business profile, optimize and unlock the full potentials of google my business. Click this link to get a full tutorial on how to setup Google my business and add your business for free on Google.

Conclusion

WordPress SEO is so crucial for the performance of any WordPress website on the web. SEO isn’t rocket science, but it takes quite some effort to get the desired results. Start doing it right. If this article was useful, kindly share the link. Cheers!

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